Photographer Extraordinaire : Peter Lindbergh

Posted on October 15, 2016



Does anyone else also think that fashion magazine editorials are made for aliens ? Or some other kind of humans who get the ‘art’ ? The sets are usually outrageous. There are too many statement props with size 0 models. Outfits are anything but chic. Clothes are from luxury designers and pretty unaffordable. It always made me feel like I am not the intended audience. For the longest time, I didn’t get any of it. Why were women buying it ? Why is it still in circulation ? I then got told “its a fantasy that is being sold to make us dream”. Fine. And then, I discovered the editorials shot by Peter Lindbergh who changed it all for me. After a decade of worrying about what to wear, I came to the conclusion : clothes are just props to help us get on with our day. They sometimes cheer us up and then fade into the background as we get on with our lives. And his fashion photography supports this vision. Its always the women in the foreground. They may wear Dior and Prada, but the photographs are about the women. And they are raw, unedited and imperfectly perfect. They have a distinct untouched authenticity and you can always recognize his work. Let me take the opportunity to post some of my favorite images and quotes from the last year.




“It’s ridiculous to pretend there are no beautiful older women.”




“Evolution is always more interesting than repetition. Trying to reflect the time you live in and have the chance of expressing a point of view, I mean your own point of view, is a beautiful achievement, even if it’s only a little part of everything.”




“But who cares if her nose is red? You don’t see the power and the poetry of not being perfect?”




“The cosmetic companies have everyone brainwashed. I don’t retouch anything. ‘Oh, but she looks tired!’ they say. So what if she looks tired? Tired and beautiful.”




“I show elements of the set in my pictures because it’s not real. When I see movies, I often love the ‘making of’ more than the movie itself. It’s not so final. When you have a woman just standing there, it doesn’t mean much.”




“It was a new generation, and that new generation came with a new interpretation of women.”




“You’re going to love this picture in 25 years.”




While fashion magazines dont talk to me, they are the ones who seem to nurture and provide raw materials for this sort of talent. I got to love Vogue for being that platform. The ad campaigns he shoots, do not look like advertisements but works of art with raw materials from the brand. Makes the content in the magazines lot more tolerable. I would like to learn from his style of photography. I find my pictures very bland and boring. I set a timer for 10 minutes, dont leave the house, use whatever light and take a shot that will serve the purpose. I learnt how to use the buttons on the camera but havent discovered my style. I want to get better. I have been pouring into his work for some lessons from the master.


If you know his work, do share your favorites perhaps ?

Good Skin Journal : Fall Edition

Posted on October 14, 2016

Healthy skin and simple high quality clothing – sum up my pursuit of vanity. I like to change my health routine by season. Change up the exercise routine. Change the products I put on my face. Take the chance to include seasonal fruit and vegetables into my diet. The weather is ripe for kale and it should be cheaper in the farmers markets. Pumpkins are everywhere and in everything. So why not ! Start with the basics as always :



It should come as no surprise that the outer layer of the skin is not independent of what goes on inside our body. The epidermis, dermis and the fat layer work with each other to facilitate healthy skin. The fat layer connects the nerves from the dermis to the rest of the body. The take home message : its all interconnected. Excess sun exposure can cause structural damage to the cells in the outer layers. Everyday stress effects the nerves. Diet, nutrition, exercise and sleep effects every layer. Slapping products on top and hoping to solve problems is not an attitude I would like to develop. #rethinkSkinCare

Start with the HYDRATION



Its not the amount of water ingested but the amount that is retained by the body that contributes to hydration. The 8 glasses/2 liters is a guideline. I need more. If I chug a lot of water in one go, my body will flush it out. I sip on tea through out the day. I add chia seeds to my smoothie and they help retain the water. Before a hike, run or yoga, I drink some chia seeds. Cucumber and lettuce also aide in prolonged hydration. “Eat your water” is a very under rated concept.

Next with the FOOD



I have performed so many experiments on myself to learn what works for me. A real controlled experiment is out of question. Isolating the variables is almost impossible unless I become a lab rat with no social life. But after all these years, I know what works for me. I avoid gluten and dont own sugar in my pantry. I do not buy anything that comes in a box. That automatically cuts out the unhealthy food. I make exceptions during social gatherings because its not worth the fuss. Few kinds of proven healthy skin aides :

Fermented food :  Treat the bacteria in my gut the same way you would treat your pets. Yoghurt and kimchee are their personal favorites. Eat something fermented everyday.

Breakfast food:  Green smoothie bowl, yoghurt parfait, a whole papaya, steamed sweet potatoes, eggs.

Greens :  Kale, spinach, lettuce, collards, chard are my staples. On days when I know I wont get any greens, I use this powder in my smoothie. The dehydrated greens are my flat stomach diet secret.

Good fats :  I once experimented with a low fat diet and I looked like a dried up prune. Brain cells require fat. Skin cells require fat. Every organ requires fat to function well. Hormonal balance requires adequate fat. I get mine from avocado, home made ghee, full fat yoghurt, olive oil and coconut oil.

Raw food:  I dont own a luminizer/highlighter/shimmer oil. I eat for my glow. Blue berries, carrot, cucumber, bell pepper, beets do wonders. Inversions – shoulder stands, headstands, backbends, forward bends, 100 meter sprints, … work too.

Tea:  A way to include herbs and Ayurvedic plants into the diet : green tea with lemon / ginger / turmeric / mint / parsley / cilantro.  I make my tea very mild and drink lots of it all day long.

Alcohol : Cooking in the company of my husband while drinking port wine and listening to music is one of my favorite way to spend time. I am trying to moderate my intake and switch to red wine. And drink as little as possible in general.

Seasonal Vegetables :  Good for the planet, good for us by default. They are cheaper and it gives me a chance to master a few recipes by repetition.

Diet: I try to eat like my mom. The ratio of protein to starch to fat is something I learnt from her. She does a 1:1:1 ratio. (Not in volume but in calories). (Not obsessively.) It works for me too.

Make detox a part of the week : We grab a vegetable juice before our Saturday farmers market visit. We add cilantro to our food in good quantities. I eat something raw everyday. Exercise and lemon-ginger tea helps. A tablespoon of apple cider vinegar everyday helps. I dont think I need juice fasts or anything radical to detox. Slow, consistent and steady wins the race.




7 hours of sleep and a 20 minute afternoon nap is the dream. When unattainable, we take what ever we can from the time gods. The organs need to rest. The skin needs the down time. The eyes need to remain shut to regain their sparkle. Its the cheapest anti aging pill that works.




Dry Body brush : There is absolutely no scientific proof that it works. But I find it invigorating. I do it first thing in the morning after I brush my teeth. It wakes me up.

Moisturize : The cold weather is upon us and I can use the protection. Almond oil has the right weight for transition weather.

Olive oil bar soap : Does not contain all the chemicals needed to keep my soap in the liquid form. Good for the planet. Good for my skin.

Exfoliate : I DIY it using left over coffee grain after I make my morning cup, gram flour and green tea.

Hygiene : Wash bedding often, wipe your screens , put a filter on the shower head, clean the yoga mat, shower after exercise, use non toxic laundry detergent, … little things help.




Cleanse : After DIY-ing my soap for a decade, I got myself this Korean cult balm cleanser for the cold weather season. It can be used for a relaxing facial massage : video & app.

Tone : This is also new in. Two weeks of it and its changed my skin for good. I use it as a substitute for getting extractions done by an aesthetician. Its mildly exfoliating and its eliminated blackheads. It really works !

Moisturize : The good old trusty May Lindstrom’s oil that I have been using for years. I have tried so many other oils and go back to this one. Its light on the skin and gives me a glow that I am addicted to. Fully recyclable gorgeous glass packaging and handmade in small batches. Wonderful founder and team.


Stress: I wont lie and say I meditate. I dont. But exercise helps. Ashtanga yoga is moving meditation. Going for a walk with the dog makes my day 10 times better. He is very playful and happy which is contagious. My husband can make me laugh at any given time in under 20 seconds. My dad can, in less than 10 seconds. I call them when I am nervous. Naps help. Living with animals help. Being in nature helps.

Other factors that help : getting enough sun, being on my feet during the day, laughter, vacations, meet with friends often, let the dog lick your face, call mom, share a secret with sister, chat with best friend, aromatherapy, … the little factors add up. Not sweating the small stuff helps too. Not chasing superwoman-ship helps.


End of the day, great skin comes form a healthy lifestyle and consistent skincare rituals. In my 20s, I could eat 22 donuts in one go, pull off all nighters in the lab, skip meals, eat pizza everyday during finals week, gulp down red bulls, bake in the sun, not wash my face in the night and have good skin. But that is absolutely not the case right now. My face has become a journal of my bad habits. I have to make an effort to stay healthy. There are no quick fixes. I dont want to throw money at products to buy good skin. That sort of attitude is something I shun. This list, really helps. Its helped me rethink skin care. I have done a post in the past which is all about products. The products work. But its like going down a rabbit hole with buying stuff. We hear about another new product that is supposed to work. We buy it. Then appears another. There is a new treatment out every month. Another peel. Another procedure. They all work. Where do we draw the line ? A holistic approach keeps my sanity. Stay healthy and all the organs will function like they are supposed to. Skin is the biggest organ after all !


#makeThemLast : Wooden Hangers

Posted on October 9, 2016


New In : Second-hand Wooden Hangers from eBay


A wardrobe upgrade I have been meaning to make for a long time finally happened. I have my heavy jackets out from storage and can’t help but notice what the thin hangers do to the shoulders. I made the mistake of buying those thin velvet ones that the fashion bloggers recommend. They look instagrammable and save space if you own more than the size of your closet. But I don’t think they are good for the clothes. They distribute the weight poorly contributing to stress on the seams. They are not helpful with preserving the shape of the garment over time. Its money wasted and an embarrassing fashion-blogger-victim scenario on my part.

Wooden hangers seem to cost about 230$ a piece depending on the quality, finish and prestige. Cheddar suit hanger can cost up to 70$. Looking at the prices made me wish I had a smaller closet. I fold+stack my knitwear. Shirts, jackets, dresses and denim hang. I got mine on eBay from this seller. He sent me a mix of ones with slip guards and in various sizes. The thinner ones hold my shirts and dresses. The wider ones hold jackets. The larger ones went into my husbands closet. It somehow worked out.


Moral of the story :

Do not buy the velvet ones unless you don’t need your clothes to last.

Read personal style blogs. Not the fashion blogs. 

Shop less, buy better, make them last.


P.S : Buy less” seems to be a very polarizing idea. My friend Maanasa has about 25 items in her closet. She buys 3-4 pieces a year. I buy about 10-12 items a year which is half her closet size. I wonder if she thinks I shop less. And someone with a 30 item closet buying 10 new items Vs 100 item closet buying 10 more is miles away … I look at youtube haul videos and think they buy as much per season, as I do in a year. My mother buys at the most 2 items a year. And she thinks she is spoilt. A friend of mine says she ‘hates shopping’ and ‘do not buy much’, but buys about 20 items per year from Alibaba for 5$ each. A relative of mine doesn’t shop much at all but looks really sloppy in gym clothes all the time. I know a blogger who buys 50 second hand items a year. I know another blogger who gets 50 sustainably made items a year to use in outfit of the day posts. I know a minimalist blogger who owns a 39 item closet from H&M and replaces half of them every year because they don’t last. What exactly is ‘shop less’ ? Thoughts ?

Closet Talk : Fall Edition

Posted on October 8, 2016

” Autumn seemed to arrive suddenly that year. The morning of the first September was crisp and golden as an apple. “

– J.K. Rowling, Harry Potter and the Deathly Hallows


Warning : This post does not contain any ground breaking information. Its one woman’s seasonal closet journal.





Everything is fair game ! Cotton, silk, leather, wool, cashmere, … Layer over summer clothes or wear knitwear. The transitional weather is not so severe in California making it less demanding.



Navy and black, oversized scarf and oxfords, monochrome


hats, loafers, oversized knits


The leather jacket and the t-shirt


The idea is to wear layers that are easy to take off once indoors. Layering can make me look like a penguin but the right lengths and proportions help. This blog post on the rule of thirds is brilliant in understanding a few proportions. Having the jackets, pants and sweaters be of the right length and shape helps. If not, embrace the oversized boyfriend jacket proportion and be done. The only rule is to stay warm and active without looking sweat-pant-suit-ish. While I put away most of my dresses, I am looking into making them work as the weather gets colder.




It doesn’t change much by season. I try to play it safe with the one color rule. Have a black/gray base with one colorful item in blue, army green or red. Or wear navy with a gray scarf. I dont have the desire to mix too many colors.  When I read articles on ‘How to mix print on print’/’learn to pair these two bright colors together’, I think “why should I even try such things? ” I do like a tiny pop of color – as a belt, as a scarf, as a lining of a jacket, as a hat, red shoes, …




My fall closet is centered around leather jackets, denim and masculine shoes. My denim goes unappreciated during the summer months and it’s time for them to take the center stage. A gray cashmere sweater, gray denim and black loafers is my formula. I want to be heavily influenced by the mythical Parisian woman this season. Keep it very simple but wear high quality clothing in gorgeous fabrics.




These two are the most treasured items in my closet. I used to mock my girl friends when they would use the terms ‘sweater weather’, ‘pumpkin latte month’, ‘floral print season’, etc. I don’t think I would mind using the term ‘leather jacket weather’. The black jacket is lightweight lambskin making it a transitional piece. The burgundy one is heavy duty with some sort of furry lining. These two can tackle Californian fall weather like pros.





I call these my investment shoes. Unlike ballet flats, these shoes are the real deal. They are tough. They can take the beating. They are made for walking. They are durable. And they ain’t cheap. I read about how heels make women feel empowered and confident. I feel that same in masculine shoes. I go dancing to the clubs in polished oxfords and red lipstick.



No jewelry for now. I am bundled up in scarves. The only skin that is exposed is the ankle and wrist. And it will do.





I give myself a free pass on collecting scarves. I wear a lot of gray and a colorful scarf cheers my outfit a little. I have, over the years, bought scarves in the ‘pantone color of the year’ – oxblood, purple, ombre pink. I try to wear one everyday during fall, winter and spring. As the clothing slips into monochrome, it really helps with my not getting depressed with my closet. I am Indian after all and I need some amount of color in my day to day dressing.




My trusty seven year old brown Campomaggi satchel. This is the oldest item in my closet and you got to yank it from me to make me stop wearing it. My first ‘investment’. I did not know that you have to condition the leather for the first few years and it wrinkled in a few places. I tire of it from time to time. Hiding it for a season and bringing it back – makes me fall in love with it again. I can see myself wearing it for another decade.





Season-independant inspiration : The Gentlewoman & Asian Street Fashion


Sorry again. Fashion is fun but can’t help mock the trends when they are shoved in my face. I survived the summer without buying straw bags, offshoulder tops, mules, block heels, flower printed bomber jackets, cap toed flats, weird tiny fur animal bag charms,  high waisted mom jeans, … and whatever else was trending. When it’s everywhere, it dilutes the pleasure somehow. I did warm up to the color – dusty pink. I haven’t warmed up to the opulence of Gucci. Alessandro Michele says- “We are animals. We should not have rules”. He makes me smile. Velvet, corduroy, loud prints, a mishmash of textures, animal claw hardware … The 90s are back with a vengeance ? Zara looks like Gucci these days. It used to look like Celine. When I see articles on “how to include this season’s trends’ in my feed, I smirk and say: ‘I don’t have to. Thank you very much’.



When I first came to America, I used to argue that “seasonal colors are stupid”, “no one needs a seasonal wardrobe”, “I am not a tree”, … How times have changed ! Or it’s that the size of my closet grew and I can afford to segment everything by weight of fabrics. The light is different, so are the sunsets. Some colors do look better. The flora and fauna is different. We eat differently during fall. More soups and stews. More porridges, less smoothies. More wine, less beer. It all makes sense. I give in.

Do you have your fall wardrobe sorted ?


Image Sources : 1, 2 & 3.




Reading :Women in Clothes

Posted on October 1, 2016


The Book


This book is the blog I always wanted to find on the internet. Style stories. Stories about our emotional attachment to certain garments. Stories on why we dress the way we do. How our insecurities play a role. How our perception of ourselves plays a role. Less about things to buy or outfits, more about the women inside. And her philosophy. And the clothes of course ! Its just clothes and they do not need a philosophy, you may argue. I write a blog on personal style. I obviously don’t think of them as ‘just clothes’.


An excerpt from the book :

” A problem I’ve always had with fashion magazines is that women are encouraged to copy other women. While I suspect that many men enjoy copying other men (consider the idea of the alpha male and beta males), and while part of what makes a man “superior” is how close he can get to “embodying manliness”, I feel it’s the opposite for a woman. The most compelling women are the ones who are distinctive, who are most like themselves and least like other women. There is no other Marilyn Monroe. There is no other Anaïs Nin. And being as iconic and inimitable as they were would be better than being like either one of them. It’s almost as if fashion magazines don’t understand what a woman wants. I think she wants to be unique among women, a creature unlike any other. “

If the authors can write the passage above, a book they wrote would obviously be different than any other style book on the market. Most style books ask you to detox, buy classics, etc. This book is different. It doesn’t start off with an assumption that you don’t have style but they do know it all and are helping you find yours. They stay neutral. They understand that we are all unique. They ask the questions and compile a few answers. They make me slow down and think. You can pick any page, any passage and its like a chance encounter with a stranger who has shared something intimate.


A few select questions : 

What is the most transformative conversation you have ever had with someone on the subject of fashion or style?  What is your cultural background, and how has that influenced how you dress? • Did your parents teach you things about clothing, care for your clothing, dressing, or style? Many people say they want to feel “comfortable,” or that they admire people who seem “confident.” What do these words really mean to you? • Do you care about lingerie? • Do you notice women on the street? What are you trying to achieve when you dress? • What, for you, is the difference between dressing and dressing up? • If you had to wear a “uniform,” what would it look like? • If there was one country or culture or era that you had to live in, fashion-wise, what would it be? • If you were totally comfortable with your body, or your body was a bit closer to what you wish it was like, what would you wear? • When do you feel at your most attractive? What do you think of perfume? Please describe your body. • Please describe your mind. • Please describe your emotions. Tell us about something in your closet that you keep but never wear. Looking back at your purchases over the past five to fifteen years, can you generalize about what sorts of things were the most valuable to buy? What are some dressing rules that you wouldn’t necessarily recommend to others but that you follow? • How do you conform to or rebel against the dress expectations at your workplace? If you were building up your wardrobe from nothing, what would you do differently this time? • Do you have any shopping rules you follow? • How does how you dress play into your ambitions for yourself? • How does money fit into all this? • Are there any clothing (or related) items that you have in multiple? 

I would have discussed lots of these questions with my friend Maanasa at some point in our lives. Its a smarter approach to style, than making Pinterest boards or buying Jane Birkin’s basics. I don’t know the answers to all of them. For example, ‘What are you trying to achieve when you dress?’ I would like to say ‘I dress for my pleasure’ but that is not the entire truth. A sample answer that I do know :


Do you think you have taste or style? Which one is more important?

I would tend towards : style. I have lived in a lot of places – a conservative society, a rich society, a wealthy society, a traditional society, a poor student community, a poor neighbourhood, a poor country, a poor suburb, a wealthy suburb, a village, a small town, a big town, a campground, city, metropolitan city, …. Every society had its own notion on what’s tasteful. The universally tasteful objects are usually stifling for me. You can be donned head to toe in a Chanel suit, carry a birkin, wear a Rolex, collect Picasso, buy furniture from Restoration Hardware, wear antique jewellry won in estate auctions and be tasteful. I believe that too much of a good taste is boring. Its a changing world and we finally are free of the rules. I see style as making my own rules on what’s tasteful and applying my own brain to this matters. More important. 


I am slowly working on answering these questions for myself. I grew up with an uncle who tried to tell me that I should form an opinion on everything. If not, people will be eager to impose theirs on me. He would tell me that lots of women in his generation would subscribe to whatever their father/brother/husband believed in. He was always asking me questions. This book is full of such material and has some answers for alternative perspectives. If any of these questions caught your attention and if you want to share an answer with me, please do so as a comment ?


The Book has a website : Fill the Survey 

My first Trench

Posted on October 1, 2016




 Trench by Everlane 


What did I wear before I got my trench ? I can’t seem to take it off my back.

It goes with everything ! It feels like a turtle shell. I feel cozy inside it.

Perhaps I should take the 10-must-have-items-for-every-woman articles more seriously. Its in all of them.

Damn you French women ! Damn you for knowing it all and doing it so well. ( it == style ) And thank you for influencing me to try one.

@Everlane, thank you for existing. You make it easier. You save me time because I don’t have to do research on ethics of production before every purchase. But your finishing needs to improve. I always have loose threads on the seams and buttonholes in every garment I own from you.

@Everlane, you have a longer trench in every color but the one I want. Why ? I got the shorter one which is more like a long jacket.

A quick note after 4 months of wear : I really like Everlane’s trenches. They are boxy in fit and very well made for the price. Look on eBay first, to support the recycle economy and to save money. I paid 79$ for mine found new with tags. I am not familiar with trench coats to compare the materials and weight. Perhaps I am not qualified to review it as yet. I do like mine.

But do consider the mid knee length. They are more functional and an easier length to get the proportions right.

I bought a size that can layer on top of a jacket. Its a rain coat after all. I weigh 112lb, am 5.5 and got an Xs.

This is unlined in the body and 100% cotton. Its a more of a summer trench. I have been wearing it with a sweater underneath for early Fall weather.

Californians do hoodies, not trenchs. I wasn’t sure I could pull one off, without looking like a tourist. But this one is cut to not look preppy or Burberry-ish. Its easy to fit into the crowd.

Like always, I think my trench looks better when it doesn’t look new and shiny. It has a off-duty military man sort of appeal that is my style. Utilitarian garments in military fabrics are my favourite kind of clothes.

One color I wear that doesn’t go with khaki green is red. It makes me too colorful.

Margaret Howell is known to make a version of heavy duty waxed cotton mackintosh. She has been making the same one for the last 20 years, while tweaking the design every year. She observes how they age, tries to find the flaws, adds necessary details and improves her work. Thats a designer I admire.

This is my first. But I know it won’t be my last. I wasn’t sure if I will wear one considering everyone around me is in a hoodie all the time. This was my tester and I wanted to spend as little as possible while sticking to ethically made product. I want a mid knee length one that can be belted next year after I prove to myself that I am a trench person.



@Any one out there who owns one / has been wearing a trench for a long time / is French : How long do these things last ? A few years ? It looks like thick cotton but is thinner than canvas. Its structured for now but will it keep its shape over time ? I want to wash it by hand at home and avoid the dry cleaners. And apply bees wax on it for waterproofing. Bad idea ? Suggestions/stories appreciated. 




Finally, the (little) Debate on Street Style

Posted on September 28, 2016


How to survive Fashion Week by Jean-Philippe Delhomme


I was really surprised by a certain Vogue article that has offended a herd of fashion bloggers. Its surprising that someone spoke out, loud. There is a lack of critique in the blogging industry. Whatever sells, works. Most bloggers are paid advertisers or affiliate link pedallers. Nobody blinks an eye at this truth. Nobody questions their credibility when they showcase a product. Nobody questions the marketing model. As an outsider, I find it all repelling. I want to be well dressed, love beautiful clothes, admire craftsmanship, look for inspiration and want access to what the designers create. But the middleman politics put me off. Let me recap the little debate that started :


” A collection was either all about the ateliers and craftsmen or the creation of streetwear stars and clothes made to stop traffic and paparazzi. It’s a schizophrenic moment, and that just can’t be good. (Note to bloggers who change head-to-toe, paid-to-wear outfits every hour: Please stop. Find another business. You are heralding the death of style.) “

– Sally Singer, Creative Digital Director of


” Am I allowed to admit that I did a little fist pump when Sally broached the blogger paradox? There’s not much I can add here beyond how funny it is that we even still call them “bloggers,” as so few of them even do that anymore. Rather than a celebration of any actual style, it seems to be all about turning up, looking ridiculous, posing, twitching in your seat as you check your social media feeds, fleeing, changing, repeating . . . It’s all pretty embarrassing—even more so when you consider what else is going on in the world. (Have you registered to vote yet? Don’t forget the debate on Monday!) 

Loving fashion is tremendous, and enthusiasts of all stripes are important to the industry—after all, people buy clothing because of desire, not any real need—but I have to think that soon people will wise up to how particularly gross the whole practice of paid appearances and borrowed outfits looks. Looking for style among a bought-and-paid-for (“blogged out?”) front row is like going to a strip club looking for romance. Sure, it’s all kind of in the same ballpark, but it’s not even close to the real thing. “

– Alessandra Codinha,  Fashion News Editor


It’s not just sad for the women who preen for the cameras in borrowed clothes, it’s distressing, as well, to watch so many brands participate.

– Nicole Phelps, Director, Vogue Runway






This illustration by the legendary Jean-Philippe Delhomme summarizes street style for an outsider like me.


“There’s a relatively new phenomenon — you can check this on all of those ‘stylish’ blog sites — of men dressing as though it were a blood sport, a competition rather than a celebration. They wear their clothes as though they were weapons, and thus almost never look comfortable in what they’ve got on.”

– G. Bruce Boyer.


My Take : 

I blog about fashion/style. I wasn’t offended by the Vogue editors. I actually applaud them for bringing it up. When did style go from being a personal celebration of one’s choices to aggressive marketing of clothes/outfits/themselves ?  I am old school. My influencers are the likes of Mr. Bruce Boyer. I admire chic women like Phoebe Philo. I find the street style circus despicable too.

Commercial blogs :

Some bloggers come out and say “I am an influencer. My job is to sell product.” And that is fine. They need to hustle to get the publicity and the sponsorship deals. They are in the businesses of selling product. The onus is on us to choose our influencers. I don’t look for style in a fashion blog. There is a small tribe of style bloggers who give me my fix.

Credibility :

If I see affiliate marketing and sponsored swag, I question their judgement on the products. A stock market analyst who writes an article recommending what to buy, is not allowed to own the same stock because he might recommend the ones that make him profit. A doctor being paid to prescribe a certain drug to his patients by the company is illegal. A food critic is not compensated for a good review from the restaurant. And definitely not on the basis of number of people he sends their way. Affiliate marketing is the exact opposite of this standard. And bloggers routinely don’t write bad reviews because it may affect their future partnership deals with the brands. This sort of behaviour is looked down upon in any other field.

We have a choice.

I don’t read any of the blogs that participate in the street style madness. I read 5 fashion blogs and two dozen style blogs. I look for information, not promotion. We have a choice. The onus is on us to choose well.


I appreciate these outbursts by editors and bloggers. At the least, it’s moving the conversation forward. So who is right ? I don’t know. I absolutely agree with the Vogue editors but the magazine business is no different is it ? End of the day, I want to be the woman who asks questions. The bloggers seem to lash out for being criticized …. but show me a profession that is free of critique ? I would guess that fashion blogging has the least. 

Thoughts ?